Grandmaster Concept from Hyundai in the show

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Hyundai Motors has just showcased its fully grown SUV concept,” the HDC-2 Grandmaster” at the 2018 Busan Motor show. With an overall length of 5 meters, this concept is set to compete with the flagship SUV, Hyundai Santa Fe. The company equips this SUV with three-row seats for seven or eight seat options. This SUV doesn’t just stand different with its design but also reveals the future design ideology of the Hyundai.

Body Design:

The Grandmaster SUV just apt to its name with its grand body profile and a heavy front face. The front is dominated with a heavy chrome finished grille in a trapezoidal shape. There are sharp headlight units present that merges in the chrome grille design. The design majority differs with the elongated fog lights with long fog lamps strips. The silver touchups continue to be present all around the face but the commercial model may get minor changes.

The side profile of the car is very different from the fluidic design that can be seen in every Hyundai is absent here. The massive alloy wheels with fork patterns.  The rear of the car stands very uniquely as the longitudinal tail lights start from the shoulder line and go to the rear bumper. This is definitely a new concept but still questions the acceptability of such designs. The silver touchups continue to the rear bumpers and the crisp design becomes many boulders at the rear but still not to forget this is just a concept design and there can be many changes seen when the car starts to run on the roads.

Competition:

With the launch of this model, this car is set to replace the Santa Fe as the flagship model. This design is based on Hyundai’s sister company Kia’s Telluride SUV which could be launched later this year. The production of this model is not expected to start before the end of 2019.

The company is soon switching from its “fluidic sculpture” design philosophy to the all-new “Sensuous Sportiness” design philosophy. Once launched the grandmaster becomes the second in line to be produced based on this new concept after the Le Fil Rogue concept. The car is named as Grandmaster which means a champion chess player and the company also hopes that this model becomes a champion.

In India, this model can compete with Audi Q3, BMW X1, Volvo XC40. Hyundai is yet to reveal the engine and powertrain details.

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