Audi has launched the lifestyle editions for it’s models Q7 and A4. Coming as a premium edition of the models, these models are are getting ready offer a luxurious drive to their future customers. On the other hand, the price difference is merely significant between the regular and the lifestyle edition. The Q7 will be available for 75.82L and A4 for 43.09L. So on whole, there is a difference of nearly 2L that is not much.
” Continuous demand and successful feedback for our Audi A6, inspired us to introduce the lifestyle edition for our A4 and Q7″ Rahil Ansari, Head, Audi India.
The Q7 lifestyle will have Audi cool box, rear seat entertainment system and Espresso Mobil. On the other hand, A4 is getting Audi logo entry LED lights, a tailgate spoiler, new smoked LED taillights. Interestingly, A4 also gets rear seat entertainment system. The rear entertainment system available in both the models is the key aspect. There are twin screen (1200×800 HD resolution) that also comes with free smart phone app ” RSE Remote”. The system also will have 16 GB of internal memory.
Another key feature is that the Q7 gets LED projecting Quattro logo while the A4 gets LED projecting Audi logo.
The reason for selecting Q7 is it’s Fame and it’s acceptance in the top class of society. On the other hand, A4 is the “best selling car” of Audi. With this step Audi is set to attract more customer from business class of the society.
Audi also recently has opened it’s Audi Service under it’s “workshop first” strategy at the new Andhra Capital- Vijayawada. This is a part of it’s strategy where Audi comes to tier- 2 and tier-3 cities with workshop first followed by the showrooms.