Toyota Yaris in Indian Market
Japanese carmaker Toyota unleashed facts of embarking its new breed “Toyota Yaris ” into the mass automobile province.From a recent discussion with Vice Chairman and whole time Director of Toyota Kiloskar Motor Mr. Shekar Vishwanatham said like ” There would be something at the upper end of the compact car segment.Work is progressing regarding the refreshment of the line up even.He was like they would be presenting motors with at least risk factors which will even be profitable.”
Toyota want to reinforce in Indian market shares.Presently being done by Innova crysta and Fortuner which is holding at less than 5% of Indian automobile field . Toyota Etio’s sedan holds a great demand in the market even then they they could not impress as Fortuner and Crysta did.
As of to increase market shares to premium the strategy of presenting ‘N’ number of options to the customer with in a same brand at multiple prices is being used.As a part of this plan Toyota Yaris is being launched .The volume of Yaris is bigger in comparision with Fortuner and Crysta. Hope this gonna be an added feature to Yaris.